📱

Social Media Lead

Volunteer • 5-7 hours/week • Remote (with some in-person events)

Overview

We're looking for a creative and strategic social media lead to grow our Instagram and TikTok presence. You'll be the voice of Lifestyle Hub online, creating content that attracts new members and keeps our community engaged.

Responsibilities

Create and schedule 4-5 Instagram posts per week
Produce 3-4 TikTok videos per week showcasing activities
Manage Instagram Stories (daily updates from events)
Respond to comments and DMs within 24 hours
Collaborate with photographers at events
Track analytics and optimize content strategy
Plan monthly content calendars

Skills Needed

✅ Must Have:

•Experience managing social media (personal or professional)
•Strong understanding of Instagram and TikTok
•Basic photo/video editing skills
•Excellent written English
•Creative mindset
•Available 5-7 hours/week

💡 Nice to Have:

•Experience with Canva or Adobe Creative Suite
•Knowledge of Spanish
•Previous community management experience
•Photography skills
•Understanding of Lima's expat community

Success Metrics

Grow Instagram followers by 30% in 3 months
Increase post engagement rate to 5%+
Create viral TikTok content (10k+ views)
Convert 15+ social media followers to activity participants per month

Ideal Candidate

"You love creating content and know what makes people stop scrolling. You're active on social media yourself and understand trends. You're organized enough to plan ahead but flexible enough to jump on spontaneous content opportunities. Bonus: You're in Lima and can attend events to create content!"

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